Pariah Cycles
Part I
Pariah Cycles is a bicycle and components manufacturer that I created in college. It was an experiment in color theory, icon creation and usage as well as branding and packaging. I really had a lot of fun creating the identity and building it out. It was also a great exercise in photography. This sytem features Pariah’s business card, pedal packaging, logo, and branding/identity.
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Part I
Pariah Cycles is a bicycle and components manufacturer that I created in college. It was an experiment in color theory, icon creation and usage as well as branding and packaging. I really had a lot of fun creating the identity and building it out. It was also a great exercise in photography. This sytem features Pariah’s business card, pedal packaging, logo, and branding/identity.
